How to Best Track My Marketing Campaigns

Tracking marketing campaigns in HubSpot allows for performance analysis and strategy optimization. Here’s how to effectively track your campaigns.

1. Create Campaign:

   • Go to "Marketing" > "Campaigns".
   • Click "Create Campaign" and enter all relevant information.

2. Tracking URLs:

   • Create tracking URLs for all campaign assets (emails, social media posts, landing pages).
   • Use the HubSpot URL builder tool.

3. Tracking Codes:

   • Ensure all campaign pages have HubSpot tracking codes embedded.

4. Analytics Dashboard:

   • Go to "Reports" > "Analytics Tools".
   • Create a dashboard to monitor your campaign’s performance in real-time.

5. KPIs and Reports:

   • Define Key Performance Indicators (KPIs) and create regular reports for evaluation.

6. Optimization:

   • Analyze the data and adjust your campaign strategy accordingly.