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How to Best Track My Marketing Campaigns

Tracking marketing campaigns in HubSpot allows for performance analysis and strategy optimization. Here’s how to effectively track your campaigns.

  1. Create Campaign:

    • Go to "Marketing" > "Campaigns".
    • Click "Create Campaign" and enter all relevant information.

  2. Tracking URLs:

    • Create tracking URLs for all campaign assets (emails, social media posts, landing pages).
    • Use the HubSpot URL builder tool.

  3. Tracking Codes:

    • Ensure all campaign pages have HubSpot tracking codes embedded.

  4. Analytics Dashboard:

    • Go to "Reports" > "Analytics Tools".
    • Create a dashboard to monitor your campaign’s performance in real-time.

  5. KPIs and Reports:

    • Define Key Performance Indicators (KPIs) and create regular reports for evaluation.

  6. Optimization:

    • Analyze the data and adjust your campaign strategy accordingly.